UNICEF 75th Anniversary
Timeline: Nov 2020 - Dec 2021
Skills: Creative direction, Branding, Illustration, Motion graphic, Package design, Storytelling
Teammates: Matias Delfino and Ji Hye Kang (UNICEF Brand Team)
Along with two amazing designers, we created new visual identity for UNICEF 75th Anniversary. The design intends to leverage UNICEF history, experience and vision, reinforcing our equity message – for every child.
For 75 years, the United Nations Children’s Fund (UNICEF) has been working tirelessly for child rights and for the well-being of every child. Whoever they are. Wherever they live.
Since UNICEF was established, in the aftermath of World War II, we have been at the frontlines of humanitarian crises, armed conflict and natural disasters. Undeterred by the scale of the crises, we rise to the challenge, reimagine what is possible and respond by helping millions of children survive and thrive. Our on-the-ground expertise has reached more than 191 countries and territories, through committed partnerships and a passion for innovation.
Our Design Brief:
Works across languages and cultures to elevate the UNICEF brand
Reinforces our position as the leading organization for children and young people
Showcases our extensive track record in an engaging way
Aligns with the Reimagine campaign and works compatibly with new and emerging initiatives
Creates a vessel to speak about our priority areas – including health, nutrition and vaccines, education, climate / WASH, Mental Health and Humanitarian
Digital first design (vs physical events)
Emphasizes our readiness and future-focus on delivering a better world for children
UNICEF 75 Logo
The UNICEF brand style characteristics – simple, bold, optimistic and contemporary – guided the design development of the 75th Anniversary logo lockup. The colors and the graphic elements of the 75th Anniversary visual identifier allow for modular messaging around our programming and advocacy priorities:
Orange: Health, nutrition and vaccines
Yellow: Education
Green: Climate and WASH
Purple: Mental health
Cyan: Humanitarian response
Logos were available in 84 languages, including 6 UN official languages.
UNICEF 75 ICONS:
The colors and the graphic elements of the 75th Anniversary visual identifier allow for modular messaging around UNICEF’s programming and advocacy priorities — Health, nutrition and vaccines; Education; Climate and WASH; Mental health; and Humanitarian response — demonstrating that the organization works to meet the needs of the whole child.
UNICEF 75 Timeline
The timeline captures our founding year, rich legacy and orientation towards the future, as symbolized by the ellipsis on the right.
Master Visual - Past
The UNICEF 75 Master Visual – Past has been developed to acknowledge and recognize UNICEF’s remarkable achievements for children throughout three quarters of a century.
Master Visual - Present
The UNICEF 75 Master Visual – Present has been developed to highlight the here and now and the relevance of UNICEF as an organization that aims to deliver for every child, including in acute crises like today’s pandemic.
Master Visual - Future
The UNICEF 75 Master Visual – Future has been developed to underline the forward-looking nature of an organization that is nimble, adaptable, innovative, and resolute in addressing the future needs of children in a world that is changing at a furious pace, with unparalleled challenges; an organization that young people see themselves in, can trust, and that addresses their aspirations.
Poster
UNICEF 75 Commemorative Stamp Sheet:
The United Nations Postal Administration issued this special event stamp sheet to mark the anniversary. The 10-stamp sheet showcases programming and advocacy priorities. National postal services in Croatia and Kyrgyzstan also issued commemorative stamps.
