World Children’s day

20 November has long stood as an important day for the rights of children — and advocacy for those rights — globally. In 1954 the United Nations established Universal Children’s Day (UNICEF’s World Children’s Day), designating 20 November as an annual day for the promotion of international togetherness, the fostering of awareness among children worldwide, and a platform to push for the improvement of the welfare of all children. On 20 November 1959, the United Nations General Assembly adopted the Declaration of the Rights of the Child. World Children’s Day is one of the most important event of the year to ensure we leave no child behind, and to support every child to reach their full potential in fulfillment of the 2030 Agenda for Sustainable Development. For this  special day, UNICEF Brand team built, developed and organized from master visuals to an event at the United Nations.

The concept plays creatively with the blue globe element of the World Children’s Day logo, while also referencing the wider UNICEF brand. All photos have been carefully chosen to work with the creative concept as well as inclusivity in gender and race. It also includes varying orientations, text quantity and logo placements suitable for different platforms. The blue globe implicates stage lights in which the blue circle shines a spotlight on children as young agents of change. By doing so, we highlight our theme  - Kids are taking over!as well as introduce children to a new and more blue-washed world where ideally all child rights are upheld and respected. The multiple surround blue globes add more playful and celebratory elements to the overall image.

Branded Assets:

Postcards:

Posters:

Branded Merchandise Guideline for Global Use (illustration done by self):

Presentation Template:

Please view here for a complete presentation template for World Children’s Day.

Facebook Frame:

Animation (available in all UN official languages):

This year for World Children’s Day, designers in UNICEF Brand Team worked closely with the social media team, providing master visuals and supports. Having its unique visual identity, in November alone, UNICEF reached 80.2 million Digital Supporters, adding 45k new followers on Facebook and 125k new followers on Instagram. We have seen a significant increase in video views across all languages in November. Also, we are continuing to have steady audience growth to each social media channel, having 20.34 million social media engagements this year, a 14% increase from World Children’s Day 2018.